Blue oceans denote all the industries not in existence today. The Long Tail (Review and Analysis of Anderson's Book) Copyright © Scribd Inc. Welcome to the new global summit dedicated to promoting and developing the potential of the Blue Economy. . Congratulations to Professors Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy and Blue Ocean Shift. The folks at Blue Ocean listen well and react appropriately. Based on a study of strategic moves (spanning more than years across 30 industries), the authors argue that lasting success comes not from battling. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and. Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. They also provide ideas and strategies that empower revenue enhancements. Great folks to work with. Last updated on Jan 20, All · Business BOS infuses new energy and offers a new lens to review, reframe and reimagine the past as well as. In this frame-changing book, Kim and Mauborgne present a proven. BOS covers both strategy formulation and strategy execution. The three key conceptual building blocks of BOS are: value innovation, tipping.